{"id":285,"date":"2026-09-03T10:33:20","date_gmt":"2026-09-03T14:33:20","guid":{"rendered":"https:\/\/boreadecouverte.com\/who-are-we\/"},"modified":"2026-09-17T07:57:39","modified_gmt":"2026-09-17T11:57:39","slug":"who-are-we","status":"publish","type":"page","link":"https:\/\/boreadecouverte.com\/en\/who-are-we\/","title":{"rendered":"Who are we?"},"content":{"rendered":"
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Who are we?
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Where the forest, industry, and people come together.<\/h3>\n<\/div><\/div>\n\n

BoreA D\u00e9couVERTE is a non-profit organization (NPO) and the \u00c9CONOMUS\u00c9E\u00ae of the distiller: Essential oils located in Chapais, in Eeyou Istchee\u2013Baie-James.<\/p>\n

Our Vision<\/strong>
To make BoreA D\u00e9couVERTE a leader in experiential tourism and education about the boreal forest by offering authentic and inspiring experiences that bring visitors closer to the region, its people, and its natural treasures.
We believe that knowledge fosters a sense of wonder, understanding, and respect for the region.<\/p>\n

Our Mission<\/strong>
To help people discover, understand, and appreciate the natural, cultural, and industrial heritage of Northern Quebec through educational, tourist, and immersive experiences. We raise visitors\u2019 awareness of the richness of our region, the local expertise found here, and the importance of sustainable resource management. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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A place born from a simple idea<\/h2>\n<\/div><\/div>\n\n

Help people discover what lies behind the doors.<\/h3>\n<\/div><\/div>\n\n

The boreal forest is an integral part of Northern Quebec\u2019s identity. Yet few people have the opportunity to see how these resources are harvested, processed, and utilized on a daily basis. <\/p>\n

BoreA D\u00e9couVERTE aims to make a world that is generally reserved for workers, specialists, and industrialists accessible to the public. We decided to set up a reception area right within the BoreA Canada facilities in order to share the knowledge, skills, and innovations that come to life here, in the heart of this region. <\/p>\n

Through this industrial tourism experience, visitors learn about the various steps involved in turning the plant into essential oil, as well as the connections between the forest, local businesses, and the region\u2019s communities.<\/p>\n

This educational mission is also aimed at the school community. Our team tailors its activities to elementary, middle, high school, and college students to make concepts related to natural resources, energy, the circular economy, and essential oil production accessible in a practical and interactive way. <\/p>\n

Jean-Claude Villeneuve, an engineer by training, has always been committed to sharing his knowledge by tailoring his message to each audience. Its goal remains the same: to spark curiosity, foster understanding, and inspire wonder. <\/p>\n

More than just a visit, BoreA D\u00e9couVERTE is an invitation to experience the boreal forest in a new way\u2014to discover the skills it inspires and the men and women who passionately pass them on.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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A unique approach in the heart of the boreal forest<\/h2>\n<\/div><\/div>\n\n

Our Five Pillars<\/h3>\n<\/div><\/div>\n\n

BoreA D\u00e9couVERTE is built on five pillars that guide all of its activities, from welcoming visitors to promoting natural resources.<\/p>\n